about
Why I Became a Business Mentor
Here’s the truth: I didn’t plan to become a coach or mentor.

Why Experience Matters More Than Qualifications
Here’s the truth:
I didn’t plan to become a coach or mentor.
This isn’t to say qualifications don’t matter, they do. But in the chaotic, emotional reality of running a business, real experience trumps theory every single time.
That’s why my clients choose me, not because of the certificates on my wall, but because I’ve already lived through some of the decisions they’re facing now.
Most Failures Are Avoidable
Most businesses don’t fail because of bad luck. They fail because of avoidable decisions. Spot these early, and you tilt the odds in your favour.
Clarity Beats Hustle
Working harder doesn’t solve the wrong problems. Having clarity over your business that leads to better decisions always beats more effort.
Advice is a Shortcut to Scar Tissue
Experience is expensive, unless you borrow it from someone who’s already made the mistakes and walked in your footsteps. That’s what great mentoring really is: buying someone else’s scar tissue for a fraction of what it originally cost.
Want to See If We’re a Fit? Let’s Talk
I’m not the right mentor for everyone and I won’t pretend to be.
But if you’re a business owner who’s looking for straight-talking advice from someone who’s actually built and sold businesses, we should have a conversation.
Book a free discovery call, and let’s see if I’m the right advisor to help you move forward.
